

Go to and use the programme to identify the fonts. You will need to use your shift, alt and cntrl keys.Ĭhoose a magazine, for example the Big Issue or Heat, and look at the main typefaces they use for the body text and headlines. Explore you computer keyboard to find some of the other characters. Ligatures are where two letters are combined together to make printing easier. The alphabet is only part of a typeface that contains lots of different characters such as numbers, punctuation, mathematical and monetary symbols and ligatures. Generally serif typefaces feel ornate and delicate while san serif typefaces are simpler and more functional in appearance. By contrast san serif typefaces are without serifs, decorative tails and often have uniform stroke widths. The serif gives definition to the serif typefaces that also contain other decorative elements and type with thin and thick stroke widths. The serif provided a way to give letters more definition and distinctive qualities making reading easier, especially when the type size was small. Given the quality of early paper, ink and type the quality of the finished print could vary greatly. The development of the serif was as an aid to reading. Different letters can have very different attributes such as single and double-storey letters, straight or curved legs or terminals with different forms. Typefaces have a number of key characters that give them a clearly defined style. Serif the small bar at the top and bottom or terminals or end points of the main strokes or stems of letters. Numbers can also be either lining numerals that sit on the baseline or old style numerals that have descending and ascending characters.


The bowls of the lowercase letters should fit between the baseline and median, with the part of letters rising above the median being called ascenders.The letter x gives us the x-height of a typeface, this provides a consistent measurement for all the other letterforms, called the median or mean line.The descenders should fall to a consistent measurement known as the descender line. The part of a letterform falling below the baseline is called a descender.The bottom terminals of capital letters sit on the baseline along with the bowls and feet of the lowercase letters.Type normally runs in a straight horizontal line giving text a consistent feel. There are also arms, ears, legs, feet, chins, links and brackets all of which gives typographers a reputation for being geeks! The terminals is the end, straight or curved, of a letter stroke. The line or stroke used to create the letterform can vary in thickness creating a thin stem on one side of a capital letter A and a thick stem on the other.

While a, A, b, B, d, D, e, g, o, O, p, P, q, Q have counters or spaces within the letterforms. There are curved bowls on lowercase b, d, g, p and q.Parts of lowercase g, j, p, q and y descend or drop down while b, d, f, h, I, k, l and t.An uppercase A has a cross bar, so has H.Different letters are made up of different shapes:
